Privacy Policy


When you provide us with information through www.tribeandfable, we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to this site is subject to this Privacy Policy and our Terms and Conditions. Please note that this Privacy Policy governs only information provided to It does not govern any other information or communications that may reference Tribe and Fable e.g. communications from other websites retailing Tribe and Fable products.

Tribe and Fable Ltd are committed to ensuring that your privacy is protected. This privacy policy explains how we process customer information and the procedures that we have in place to safeguard your privacy.

The information we collect and how we use it

We may share or transfer non-personally identifiable information with our, or to our affiliates, licensees and partners.

When you register to use our website we need to know your name, postal address and email address. To process an order we also need your credit card number and expiry date plus any security details that the credit card processor may require. This process takes place in a secure environment where your details cannot be accessed by anyone except for Customer Service at Tribe and Fable Ltd. We use SagePay and Streamline – both highly respected and secure payment services – to process your payments. If for any reason you do not wish to give us your credit card details online, you may instead telephone us on +44 (0) 7729532352.

We gather this information to allow us to process your orders, register your account and contact you with information regarding your account.

From time to time we may use aggregate (non-personally identifiable) information and statistics internally and with our customer service agencies for the purposes of research and analysis and monitoring website usage in order to help us develop the website and our services. No personal information regarding your account is passed on to these agencies.

We may share or transfer non-personally identifiable information with our, or to our affiliates, licensees and partners.

When you register your account you can 'opt in' to receive further information. We may also provide you with information about special features on our website or any other services or products that we think may be of interest to you. If you would rather not receive this information, please send an email with 'unsubscribe' in the subject line to or unsubscribe using the link at the bottom of our emails. We will then delete any such information and cancel your newsletter subscription.

You may change your preference at any time by logging in using ‘my account’ and modifying your profile. We may also provide your information to carefully selected third parties whose products or services we believe may be of interest to you. If you do not wish us to disclose your information in this way, please send an email to

Our use of cookies

Our site uses cookies to keep track of how often you visit our site, the contents of your ‘basket’, previous purchases and to deliver content specific to your interests. (A cookie is a piece of information that is stored on your computer's hard drive by your web browser which tracks your movements within websites.) Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items.

Under the EU Cookie Directive 2012, you as a user have the right to decline the use of cookies during your visit to our site. In order to decline cookies from our website, do not check the ‘I am happy with this’ button that appears when our site loads. Whilst this is your right, it may result in you not being able to use all of the functionality of our site.

Google Analytics cookies

Cookie Name Usage Length of use
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Links contains links to and from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on this Tribe and Fable site. We encourage you to read the privacy policies of other websites you link to from our site.

Tribe and Fable Ltd is registered for Data Protection and your data is safeguarded in accordance with the Data Protection Act.

Sale of business

If this business is sold or integrated with another business your details may be disclosed to our advisors and any prospective purchasers and their advisors and will be passed on to the new owners of the business.

Updating your details

You warrant that the personal information which you are required to provide when you register with us is true, accurate, current and complete in all respects. If any of the information that you have provided to Tribe and Fable Ltd changes, for example if you change your email address, name or if you wish to cancel your registration, please let us know the correct details by sending an email to, or sign in in using ‘my account’ and clicking ‘Modify Profile’.

Your consent

By visiting, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

By submitting your information you can censor the use of that information as set out in this policy. We may revise this privacy policy from time to time. If we decide to change our Privacy Policy, we will post the changes on this page and may place notices on other pages of the website so that you may be aware of the information we collect and how we use it at all times. We will also email you should we make any changes so that you may consent to the use of your information in that way. Continued use of our website will signify that you agree to any such changes.

Because of the global nature of the internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.

Your password

Your password is your key to your personal information on the Tribe and Fable website including your data information and your order information. Please keep this in a safe, secure place and do not share your password with others. If you have forgotten your password click here and we will re-send it to your registered email address.

How to contact

We have taken great measures to ensure that your visit to our Tribe and Fable site is an excellent one and that your privacy is constantly respected.

We welcome your views about our website and our privacy policy. If you have any queries, comments or concerns please contact us by email to or call us on +44 (0) 7729532352.